PWA Electrical Services

You're running 14 live ads right now selling 4.9 stars and 186 reviews. Every one lands on a page showing none of it.

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

1

You're running 14 live ads right now selling 4.9 stars. Every one lands on a page showing none of it.

Google Ads Transparency Centre and Meta Ad Library, checked 14 Sep 2026: 8 Google ads and 6 Meta ads, all live. One reads "4.9 (186)" right in the search result. All 14 send traffic to your homepage. Your homepage has no rating, no review count and no testimonials anywhere, and there's no /reviews/ page on your whole site.

What it costs: You're already paying for every one of those clicks. The exact thing that earns the click, your reviews, disappears the second they land on your page.

The fix: Put your real 4.9 stars and 190 reviews in the first screen of the homepage, pulled live from Google so it stays current.

See your own live ads →

2

Your ads sell smoke alarms, EV chargers and 3-phase work. None of them link to those pages.

Checked 14 Sep 2026: you already have dedicated pages for smoke alarms, RCDs, 3-phase, data cabling and EV charging. Every one of your 14 ads, including the ones specifically about those services, lands on the general homepage instead.

What it costs: Someone clicks your smoke alarm ad expecting to land on smoke alarm information. They land on a general homepage and have to go find the right page themselves. Most don't bother.

The fix: Point each ad at its matching page: smoke alarm ad to the smoke alarm page, EV charger ad to the EV page, and so on.

See the page that exists and gets no ad traffic →

3

Your ads say 24/7. Your own contact page says you close at 5.

Checked 14 Sep 2026: your ads and Google listing both say "Available 24/7." Your own /contact/ page states Monday to Friday, 8am to 5pm, no weekend hours listed at all.

What it costs: Someone with a Saturday electrical problem checks your own website before calling, reads "closed," and rings the next number on the list instead.

The fix: Update the contact page to match what your ads and Google already say.

See your own contact page →

4

2,100 people a month search "electrician Perth". You rank position 28 for it.

Ahrefs, Australia, checked 14 Sep 2026: "electrician perth", 2,100 searches/month, you rank position 28, page 3. You have 81 suburb and council pages built, and only your Morley page shows any measurable traffic at all.

What it costs: That's your single biggest search term, and you're nowhere near page one. 80 of your 81 location pages are doing nothing except making Google trust the good ones less.

The fix: Rebuild your top 10 suburbs to the same standard as your Morley page, which is the one page proving the template works.

See the one page that's working →

The maths

People searching "electrician perth", per month, you rank #282,100
A general electrical job, low end price$250
If just 2 of those became booked jobs a month$500/mo

One fix, done for you

Homepage trust line
4.9 Stars from 190 Google Reviews
Ad destinations
Smoke alarm ad → smoke alarm page, EV ad → EV page, 3-phase ad → 3-phase page
Contact page hours
Match "Available 24/7" everywhere, or state real hours honestly
Who we've helped: We recently helped Daniel from Nexus Electrical Co, a Perth electrician, with his Meta ad content and website landing pages. Real result: 16 leads at $41.57 cost per lead in his first campaign month.

Hey, thanks for taking a look at the audit.

I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.

If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.

If any of this is worth a conversation, send me a message below and I'll give you a call.

Thanks,
Chris