Prepared by Chris Saldaris, SAL Marketing Group. 29 October 2026.
PWA Electrical ServicesMarketing Audit and Landing Page
Each summer month, about 4,000 Perth searches are for an air con install. Right now Google sends them to someone else.
Prepared by Chris Saldaris, SAL Marketing Group. 29 October 2026.
Each summer month, about 4,000 Perth searches are for an air con install. Right now Google sends them to someone else.
Pick whatever's easiest.
That's how often Perth searches for an air con install. This page answers them.
A"air conditioning installation perth", "split system air conditioner installation", "split system installation perth"
See your landing pageOn the demo, the form comes to us. Live, it comes to you.
Visits a month, by page.
You already have an air con page. Google shows it for 0 searches. Your EV charger page is the same.
Perth searches a month you don't show up for.
Sources: Ahrefs, 29 Oct 2026 (estimates), and a Google results check, 22 Oct 2026; Google Ads Keyword Planner, Perth WA; your website and sitemap, 29 Oct 2026.
About 960 in May. About 4,190 in December. The rush starts now.
| Month | Searches |
|---|---|
| Oct 25 | 2,660 |
| Nov 25 | 4,010 |
| Dec 25 | 4,190 |
| Jan 26 | 3,400 |
| Feb 26 | 2,340 |
| Mar 26 | 2,500 |
| Apr 26 | 1,080 |
| May 26 | 960 |
| Jun 26 | 1,320 |
| Jul 26 | 1,130 |
| Aug 26 | 1,390 |
| Sep 26 | 1,850 |
Source: Google Ads Keyword Planner, Perth WA, pulled 29 Oct 2026.
That's a full diary going into summer.
Google forecasts about 16 enquiries a month at $50 a day, about $95 each.
Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 30 Oct 2026.
At $50 a day (about $1,500 a month), Google expects about 159 clicks in 30 days. That's about $9.46 a click. Doubling the budget adds only about 21 clicks, because the ad only shows when someone in Perth searches.
| Budget option | Spend / month | Clicks | Cost per click | At 5% | At 10% | At 20% |
|---|---|---|---|---|---|---|
| $50 a day, bids capped at $30 (recommended) | $1,500 | 159 | $9.46 | 7.9 | 15.9 | 31.7 |
| $50 a day, bids capped at $20 | $1,275 | 147 | $8.68 | 7.3 | 14.7 | 29.4 |
| $30 a day, bids capped at $30 | $900 | 128 | $7.06 | 6.4 | 12.8 | 25.5 |
| $100 a day, bids capped at $30 | $2,039 | 179 | $11.38 | 9.0 | 17.9 | 35.8 |
Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 30 Oct 2026. It covers all of Perth. We'd target the suburbs you service, so expect fewer clicks. It doesn't include negative keywords (words that stop your ad showing, like "repair"), which we'd add. Forecasts move week to week.
Searches climb from about 1,850 in September to about 4,000 in November.
A page built now is ready for the rush.
Google costs about $2,800 a month, ads and management.
Pop your price in.
Use your own numbers here. The package below is extra.
A Perth concreter we work with switched his ads on, and his phone started ringing within two days: 19 enquiries in the first 46 hours, 29 by the end of the week.
Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.
No lock-in contract. We work month to month, and you can leave with 30 days' notice.
The Google campaign forecast above, built and managed, sending people to this page.
Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.
Call, text, or ask us to call you.
Systems you fit, hours, a job photo.
Your details, photos and tracking.
We check searches every few days.
Pick whatever's easiest.
Source: your website, fetched 29 Oct 2026; Ahrefs, 29 Oct 2026.